RiseNY: The Most Immersive Interactive Museum in Times Square

Looking for an unforgettable NYC attraction that fits perfectly into a tight schedule? RiseNY is one of the best interactive museums in NYC, combining history, culture, and thrills—all in the heart of Times Square.

Step inside and explore seven immersive galleries, each packed with artifacts, iconic memorabilia, and interactive displays curated in partnership with some of the most respected museums and cultural organizations in New York City.

From fashion and Broadway to finance, film, television, music and more, RiseNY takes you on a journey through the city’s past and present like nowhere else.

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The outside of RiseNY showcasing the mural of the Statue of Liberty
A father and his two children mixing music on a DJ deck at the RiseNY

Experience the Best of New York—All in One Museum

We’ve teamed up with leading cultural institutions to bring you one-of-a-kind items that tell the story of the city that never sleeps. From celebrity costumes to historic prop, and architectural models, there’s something to spark curiosity in every member of the family.

Your RiseNY Experience Includes Interactive Exhibits Featuring:

  • Fashion
  • Broadway
  • Finance
  • New York Skyline
  • TV & Radio
  • Film
  • Music

Capture incredible photos, get up close to legendary pieces of NYC history, and end your visit with our breathtaking 4D soaring ride—a must-do immersive experience in Times Square.

Don’t miss out—book your tickets now!

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Explore the Seven Galleries of RiseNY

Four people are shown in the Rise NY interactive museum, admiring dresses in the fashion exhibit, where three different dresses are displayed.

Fashion

Discover New York’s global influence on fashion through iconic looks curated with the Museum at FIT.Travel from 1880s ball gowns to modern streetwear:

  • Halston's '70s disco designs
  • Supreme's '90s skateware
  • Dresses worn by Beyoncé, Taylor Swift and Chappell Roan
  • Gucci's contemporary styles

This is a must-see fashion history exhibit for style lovers visiting Times Square.

Broadway

Step behind the curtain and explore the magic of Broadway—right where it all began.

See iconic wardrobe pieces from Hamilton, The Lion King, Wicked, and more!

Gain insider insights from Tony Award–winning director and choreographer Kathleen Marshall. Perfect for seasoned theater fans and newcomers alike.

Five outfits from the Broadway theater show Hamilton are shown on mannequins in the Rise NY Broadway musical museum exhibit.
A replica of the New York Stock Exchange is shown, including the gold bell, along with a United States flag in the RiseNY finance exhibit in the interactive museum.

Finance

Created in partnership with the Museum of American Finance, this exhibit explores New York’s rise as the world’s financial capital.

Highlights include:

  • A check signed by Alexander Hamilton
  • A recreation of the New York Stock Exchange
  • Artifacts tracing Wall Street’s evolution from the 1600s to today

It's an eye-opening look a how finance shaped modern NYC.

Skyline

See New York City’s legendary skyline like never before.

This gallery—curated with The Skyscraper Museum—features detailed scale models of landmarks including the Empire State Building, Chrysler Building, One World Trade Center and more!

Replica models of famous New York City landmarks are seen in the RiseNY museum exhibit of the NYC skyline.
A replica of a US talk show is shown in the RiseNY interactive museum, with couch, desk and a backdrop of the NYC skyline.

TV & Radio

Explore how New York shaped the world of media—from the earliest broadcasts to today’s cultural staples.

See iconic pieces and pose with set pieces that highlight The Honeymooners, Sesame Street, Sex and the City and more!

Learn how the Tesla Coil revolutionized communication and discover NYC’s massive influence on television and radio, with expert insights from David Bushman of The Paley Center for Media.

Film

Created with the Tribeca Film Festival, this exhibit celebrates New York’s starring role in cinema.

Experience:

  • Clips from 50+ films shot in New York, like The Devil Wears Prada, Ghostbusters, and Breakfast at Tiffany’s
  • A giant camera-reel installation
  • Edison's kinetoscope and other early innovations

It’s the perfect stop for movie buffs and NYC lovers.

A museum exhibit in RiseNY shows a large physical camera roll wrapped around the room in the film gallery. A scene of Anne Hathaway from the film The Devil Wears Prada is shown on screen.
An exhibit featuring the Beatles is shown at RiseNY, of the Beatles on the set of The Ed Sullivan Show. A white suit is seen on a mannequin along with a drum set with The Beatles branding.

Music

Explore how New York became the heart of American music—from Tin Pan Alley to hip-hop.

See artifacts and memorabilia from legends including:

  • The Beatles
  • Bob Dylan
  • Cardi B
  • Notorious B.I.G.
  • The Beastie Boys

Featuring instruments, costumes, original recordings, and more, this gallery celebrates a century of groundbreaking sound.

What Your Ticket Includes

Enter a replica of the inaugural City Hall subway and journey from 1904 to present day in a short documentary film from filmmaker Ric Burns and narrated by Hollywood actor Jeff Goldblum.

Seven Museum-Style Exhibits

Explore galleries co-curated with leading cultural institutions that highlight NYC’s rich culture and history, covering finance, the skyline, television/radio, fashion, music, Broadway and film.

Soar above the skyline in our majestic flyover ride presented in a 30-foot, 180-degree projection dome featuring 8K aerial footage and complete with wind, mist and scents for a truly immersive experience!

FAQs
What is an interactive museum?

An interactive museum lets visitors experience history through touch, sound, technology, and hands-on exhibits. At RiseNY, you don’t just look at history—you participate in it.

What makes RiseNY immersive?

Our immersive elements transport you into the past. The highlight is our 4D multi-sensory soaring ride, which lets you soar over 1950s New York for a perspective you can’t find anywhere else.

How long does a visit take?

While 60-90 minutes is an approximate timeframe for most visitors, all guests are free to move at their own pace through our immersive museum galleries. The RiseNY experience includes a short film, followed by the galleries, and is capped off with our soaring ride!

Are children welcome?

Absolutely! RiseNY is a family-friendly NYC attraction, and all exhibits are designed to inspire curiosity across all ages.

Is RiseNY open late?

We’re open daily from 10am, and open until 6pm Sunday through Thursday, or 8pm Friday and Saturday, making us one of the best late-day things to do in Times Square. Hours may vary, so check our schedule at riseny.co/tickets for more information, and please note that last entry of the day is 1 hour prior to closing.

Can I take photos?

Yes—photos are encouraged! Capture your favorite artifacts, exhibits, and moments from your RiseNY journey.

Will New Yorkers enjoy it too?

Definitely. Even lifelong New Yorkers discover something new—from rare memorabilia to fascinating stories that shaped the city.

Ready to Experience the Best Interactive Museum in New York City?

Rediscover the magic of NYC—with history, culture, and an unforgettable ride—right in Times Square.

Book your RiseNY tickets now!

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An image of people sitting inside of the RiseNY location