"Visitors will be able to soar over New York City in a way they never have before, thanks to this attraction in Midtown Manhattan."
"Outstanding in every way, RiseNY will make you fall in love with New York all over again."
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"A new experience in Midtown that anyone who loves New York will love... it makes you remember how special it is."
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"Every once in a while, an experience opens that even the most jaded of New Yorkers can get behind."

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"That gets 10 Goldblums out of a possible 10 Goldblums. That's my highest rating."
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“RiseNY is a truly breathtaking experience, whether you're a New Yorker or just a tourist!”
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"Save yourself a plane ticket and go [to RiseNY] this weekend. You won’t regret it."
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New York City’s Immersive Adventure

Soar over the NYC skyline on a flight simulation ride
Experience NYC’s rich pop culture and history in our seven interactive galleries
Relive New York’s first Subway Ride

Part Ride. Part Museum. All New York.

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What's RiseNY?

Fall in love with New York in this immersive experience.

RiseNY is a new attraction in NYC, in the heart of the Theater District. Choose one of the most fun things to do in New York and get three activities for the price of one!

While people typically spend 60-90 minutes here, you can spend as little or as long as you like exploring the experience.

The Film

Enter a replica of the inaugural City Hall subway and journey from 1904 to now in our NYC short documentary, narrated by Hollywood actor Jeff Goldblum.

The Museum

Explore seven interactive galleries with artifacts and memorabilia from leading museums like the Rock & Roll Hall of Fame.

The Ride

Fly over NYC’s iconic skyline on a soaring flight simulation ride, with 4D technology! 

Take a Ride on the First Ever New York Subway

Visit a replica of New York’s inaugural City Hall subway to watch our film about the history of New York city, from the beginning of Times Square and beyond. Immerse yourself with visual and special effects to really travel back in time, with the voice of Hollywood actor Jeff Goldblum to guide you.

You'll learn:

  • How New York City has evolved since the early settlers arrived.
  • The history of New York landmarks like City Hall and the Statue of Liberty.
  • Interesting facts about New York’s key cultural moments, such as the NYE ball drop.
  • The remarkable resiliency that New York City has demonstrated, consistently recovering from major challenges. 

Be inspired to discover new things to do in NYC, whether you’re a visitor or a native, with our love letter to this great city.

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Explore the best of NYC's culture & history

Step into immersive exhibits from the best museums in NYC all in one place with our seven interactive galleries. Explore NYC's Finance, Skyline, TV/Radio, Fashion, Music, Broadway, and Film with historical artifacts, costumes and star-studded memorabilia co-curated by leading museums:

  • The Museum at FIT
  • Rock and Roll Hall of Fame
  • Museum of Finance
  • The Skyscraper Museum
  • Museum of Broadcast Communications
  • Radio Hall of Fame
  • Tribeca Festival
  • Gotta Have Rock and Roll
  • and David Bushman (former television curator for The Paley Center for Media)

Get the best of all the cool museums in NYC with extensive history exhibits all in one place. Experience a week’s worth of NYC culture and sightseeing in an hour!

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Fly through a full year of New York City in just one day

Enjoy an NYC immersive experience like no other with our flight simulation ride, the first of its kind in Manhattan!

Lift 30 feet into the air and fly over New York and experience a year of celebrations in our great city. Our flying ride gives you a taste of classic NYC events, such as the 4th of July Fireworks on the East River and the New Year’s Eve ball drop in Times Square. See it all from a unique bird’s eye view!

Really feel like you’re flying with a 180-degree, 40-foot projection dome, complete with wind, mist and scents for a 4D experience!

You'll enjoy:

  • 8K aerial footage that captures new angles of the New York skyline, including the Statue of Liberty,  the Empire State Building and more!
  • “Real” flying sensations 
  • Soaring over the city without leaving your seat! 

Try the newest immersive exhibit in NYC and see the city’s history from the skies!

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Fidel Nenas

Highly recommend this experience to the people of NY and all visiting tourist. I the history lesson is invaluable but the ride is the icing on the top. Definitely will be doing it again.

Bincy Jacob

I think I enjoyed this exhibit the most because I am a native New Yorker. The exhibit goes into how New York City has been at the center of many world-changing moments and how it has resulted in being the center of things like fashion, music, architecture, entertainment and more. There are cute vignettes you can take your picture with including the set of The Honeymooners and friends and The Tonight show. At the end of the exhibit, there is a 7-minute ride that is pretty cool. I wish we could get on the ride multiple times but once you exit, you are leaving the building. You can go through the exhibits at your pace so it is easy for anyone who needs to rest or walk less.


Like a piece of Disneyworld in NYC, this fun attraction left us wanting to go back for more. It’s just the right amount of information in the very interesting set of museums - like a little historical buffet!- and the ride at the end reminded us of the “Soarin’” ride at Disneyworld, but without the 3 hour wait. It’s the right length, the right cost and great for kids and adults. Great way to add to your NYC experience!

​​Thandi B.

I went with family AND friends and we all had an amazing time!! It was my 2nd time going because I had been raving about it since the first time! We were celebrating our friend's birthday. The staff was super friendly and the attractions were very nice, too! Some things you can touch, others you can't (understandably). This was a wonderful experience and I CANNOT say enough about the ride at the end!! It was what I really came for. I was screaming my head clean off my neck because it looked so real! I am looking forward to my 3rd time!!

Ethan Alvarado

Even as a native New Yorker- learned things I didn’t know! Great mural and great experience.

Rebekah Gerard

This was a great experience! I went for a work/team event and it was a fun way to celebrate NYC. I forget how "cool" NY is and this reminded me of all the great things it has to offer and its amazing history. Definitely do the VIP access. We arrived at the same time as a school and without it, we would have had a long wait.


Great experience! Brought some out-of-towners and they loved learning about NY! Great photo ops and the ride at the end is amazing and well done.

Stewart K.

My family had a blast! RiseNY is a must-visit attraction that offers an unparalleled way to experience NYC with its unique blend of immersive exhibits and experiences that combine historical education, cultural exploration, and thrilling simulation. It is the perfect attraction to deepen your appreciation for the Big Apple and whether you're a local or a visitor, you'll find new reasons to love this iconic city. The grand finale is exhilarating!

Nicolas Silva

Walking into this immersive museum feels like stepping through New York's history, where interactive exhibits and passionate guides bring the city's past vividly to life. It's an experience that deeply connects you to the essence of New York, from its struggles to its triumphs. You leave not just informed, but inspired, carrying a piece of the city's indomitable spirit with you.