When most people think of Times Square, they picture the bright lights of Broadway, massive digital billboards, and crowds headed to the latest theater performance. But Times Square has much more to offer than just Broadway shows—especially for visitors looking to experience New York City in a new way.
If you're planning a trip to Midtown Manhattan and wondering what else you can do in Times Square besides catch a show, RiseNY should be at the top of your list.
What Is RiseNY?
RiseNY is an immersive, multi-part experience that combines museum-quality exhibits with a thrilling flight simulation ride over New York City. Think of it as a one-stop journey through NYC’s past, present, and skyline.
Located just steps from the heart of Times Square, RiseNY gives visitors the chance to "soar over the city" without leaving your seat. The experience is family-friendly, interactive, and offers a totally different perspective of New York—literally.
Why Visit RiseNY?
1. Soar Over NYC on a One-of-a-Kind Ride
The highlight of RiseNY is its state-of-the-art flying theater ride, where you’ll take off into the air (feet dangling!) and glide above NYC’s most iconic landmarks. From the Statue of Liberty to Central Park, Times Square to the Empire State Building—you’ll see it all from a bird’s-eye view.
This flight simulation is a first-of-its-kind in New York City, making it a must-see attraction for visitors looking for something new and unforgettable.
2. Explore NYC’s Pop Culture and History
Before the ride, guests journey through seven interactive galleries that celebrate the history of New York. From the city’s first subway ride to its place in TV, film, music, fashion, and finance, each exhibit tells the story of NYC in an engaging, hands-on way.
3. Perfect for Families and Groups
Broadway may not always be the easiest option for young kids or large groups. RiseNY is a great alternative (or addition) to a Times Square day because it’s fun for all ages, accessible, and educational. Whether you’re visiting with family, school groups, or corporate teams, RiseNY offers a group-friendly experience that everyone will enjoy.
4. Convenient Location in the Heart of Times Square
Located at 160 W 45th Street, RiseNY is just a few steps from Times Square’s famous red steps. It’s easy to combine a visit to RiseNY with other Midtown attractions like Rockefeller Center, Bryant Park, or the Museum of Modern Art.
Other Things to Do in Times Square (Besides Broadway)
If you're building a full Times Square itinerary, consider adding these activities along with your visit to RiseNY:
- Explore Madame Tussauds New York
- Check out the Museum of Broadway
- Stop by the Times Square Disney Store or M&M's World
- Grab a bite at local favorites like Joe’s Pizza or Los Tacos No.1
Plan Your Visit to RiseNY
Whether you’re a first-time tourist or a lifelong New Yorker, RiseNY offers a new way to see, learn about, and celebrate the city.
Tickets are available online, and booking in advance is recommended to secure your preferred time slot.
Experience all of NYC under one roof. Visit RiseNY today!
