Times Square is one of the most iconic places in New York City—bright lights, bustling crowds, Broadway shows, and endless energy. Known as “The Crossroads of the World”, it draws millions of visitors every year. But beyond the neon signs, Times Square is packed with attractions worth exploring.
Whether you’re here for a few hours or a few days, here are the best things to do in Times Square, including one unforgettable stop you won’t want to miss: RiseNY.
1. Experience RiseNY: Soar Above the City
If you’re looking for something truly unique, RiseNY is the ultimate Times Square attraction.
- Step into immersive galleries that highlight New York’s history—from finance and fashion to music and Broadway.
- End your visit with the flying theater ride, where you’ll lift off your feet and soar over NYC’s landmarks like the Statue of Liberty, Empire State Building, and Central Park.
- Perfect for families, couples, and groups—it’s both fun and educational.
📍 Why go? RiseNY combines the thrill of a theme park ride with the storytelling of a museum. It’s an unforgettable way to see New York City.
2. See a Broadway Show
Times Square is home to the legendary Broadway Theater District. With dozens of theaters nearby, you can catch everything from classic musicals to cutting-edge plays.
📍 Tip: Visit the TKTS Booth in Times Square for discounted same-day tickets.
3. Madame Tussauds New York
Want a selfie with Beyoncé, The Rock, or Spider-Man? At Madame Tussauds, lifelike wax figures make it possible. This attraction is especially fun for families and groups of friends.
4. The Times Square Steps
The red TKTS steps are not just for buying tickets—they’re also one of the best free things to do in Times Square. Climb to the top for a great photo of the neon lights and crowds below.
6. Dine at Times Square’s Most Famous Restaurants
From iconic spots like Carmine’s Italian Restaurant and Junior’s Cheesecake to fun themed dining at Hard Rock Café, Times Square is full of dining options.
📍 Insider Pick: Try a pre-theater dinner near 46th Street, known as “Restaurant Row.”
7. Snap a Photo With the Characters
Love them or hate them, the costumed characters in Times Square are part of the experience. From Elmo to Spider-Man, they’re always around for a quirky photo opportunity. Just remember—tipping is expected.
8. Shop at Flagship Stores
Times Square is home to massive flagship stores like:
- Disney Store – a favorite for kids.
- M&M’s World – three floors of chocolate fun.
- Sephora & Forever 21 – perfect for a retail fix.
9. Visit Bryant Park (Just a Short Walk Away)
While technically a few blocks south, Bryant Park is a peaceful escape from the crowds. In summer, you’ll find outdoor movies and events; in winter, there’s an ice-skating rink and holiday market.
Plan Your Times Square Visit
With so much to do in Times Square, it can feel overwhelming. The best plan? Mix a little bit of everything:
- Start with sightseeing and photos at the red steps.
- Explore RiseNY for an immersive look at NYC’s past, present, and future.
- Grab a meal on Restaurant Row.
- End your night with a Broadway show.
Final Thoughts
Times Square isn’t just about flashing lights—it’s about experiences you can’t find anywhere else. From RiseNY’s soaring theater ride to Broadway’s legendary performances, this neighborhood truly has something for everyone.
👉 If you’re planning your trip, make sure RiseNY is at the top of your Times Square bucket list. It’s the perfect way to see New York City from a whole new perspective.